While global brands actively invest in AI adoption and digital transformation, the challenge isn't just having the technology—it's making it work. This article reveals how one world-renowned smart living brand successfully transformed from product-focused to service-oriented through SUPER 8 Studio's AI solutions, delivering measurable operational results across customer service and marketing.
The core goal of this transformation is to replace "product sales" with "technology services," making the brand part of a lifestyle rather than just a home appliance supplier.
Every day, tens of thousands of inquiries flood in from consumers and enterprise clients: warranty questions, technical support, order tracking, product integration—each message representing a real-time brand experience. However, as product lines expanded and channels diversified, the burden on human text-based customer service grew heavier, with average response times often exceeding several hours. Marketing teams faced similar challenges: data scattered across different systems, customer segmentation difficult to update in real-time, leading to declining campaign conversion rates year after year.
Sound familiar?
When competitors began leveraging AI for real-time customer service and marketing automation, this company realized: delay any further, and decades of brand trust could be overtaken overnight by more efficient competitors.
AI is no longer just buzzwords —it's a make-or-break competitive requirement.
This global smart living brand is transitioning from a "hardware manufacturer" to a provider of "intelligent living solutions." Previously focused on single-product sales, the company now operates a B2B2C model that integrates diverse product lines with building and enterprise partners, creating smart experiences spanning residential, commercial, and public sectors.
Through high-quality products and localization strategies, the brand has not only maintained long-term market trust but has also unlocked new growth momentum through innovative cross-industry alliance models. The core goal of this transformation is to replace "product sales" with "technology services," making the brand part of a lifestyle rather than just a home appliance supplier.
When internal text-based customer service and marketing teams hit an efficiency bottleneck, this global smart living brand evaluated multiple AI solutions, from overseas SaaS platforms to self-built model approaches. Ultimately, they chose SUPER 8 Studio, a comprehensive, scalable platform that directly addresses the brand's core pain points. Not only does it enable rapid deployment across diverse work scenarios through multiple AI Agents, but it also makes AI adoption remarkably simple.
Companies simply upload internal knowledge materials (PDFs, FAQs, web content) to the system, and AI automatically completes semantic understanding and knowledge construction. The customer service module that previously took three months to develop can now be operational within days.
If AI responses aren't accurate enough, staff can immediately annotate and correct them, and the system automatically learns and updates response logic. This allows enterprises to control AI performance through "continuous optimization" rather than passively waiting for external maintenance adjustments.
SUPER 8 Studio extends beyond customer service to marketing automation, product knowledge queries, and internal training. For example:
| Department | Use Case | Impact Summary |
|
Customer Service |
Handle online inquiries and FAQs |
Response speed improved, human intervention reduced to 8.1% |
|
Marketing |
Segmented campaigns and activity management |
Enhanced customization efficiency and conversion rates |
|
Internal Knowledge Management |
Employee self-service product information search |
Reduced cross-departmental communication costs |
After in-depth discussions with the SUPER 8 Studio team, they decided to adopt the AWS-provided Claude language model as the primary deployment architecture to ensure it meets high standards for large-scale language processing and complex logical operations.
Through the AI Agents' modular design, SUPER 8 Studio became the most pragmatic AI partner in the enterprise transformation process. AI Agents act like digital colleagues "learning alongside humans," enabling brands to find a truly sustainable balance between efficiency and control.
Real Customer Conversations on Global Smart Living Brand‘s LINE OA
For this global smart living brand, AI Agent implementation wasn't just about saving customer service labor—it was a complete operational revolution. From customer service to marketing, SUPER 8 Studio's system brought visible changes to data flow and work rhythm within just a few months.
"Since implementing SUPER 8 Studio, our text-based customer service capacity has grown 4 to 5 times, while human intervention rates have continuously decreased to 8.1%. This has not only effectively reduced customer service workload but also dramatically improved response speed, thereby enhancing customer satisfaction."
— Global Smart Living Brand
Before implementation, the brand's text-based customer service relied almost 100% on human agents, resulting in high labor costs and delayed responses during peak periods. After implementing SUPER 8 Studio, through intelligent routing and automated response mechanisms, AI handles the bulk of basic questions, allowing human staff to focus on high-value communications.
This has not only effectively reduced customer service workload but also dramatically improved response speed, thereby enhancing customer satisfaction.
|
Metric |
Before Implementation |
After Implementation |
Improvement
|
|
Human Service Intervention Rate |
100% |
8.1% | ↓ 91.9% |
|
Response Capacity |
Baseline |
4-5x increase |
+400% ↑ |
Customer Service Department: Reduced workforce burden while handling more requests with the same headcount; teams can now focus on complex complaints or high-value work while significantly improved response speed enhances customer satisfaction.
Marketing Department: Combining AI behavioral analysis with customer segmentation campaigns, promotional activities have shown significant improvements in open rates and conversion rates.
Management Level: Through platform data dashboards, real-time monitoring of response quality and customer sentiment indicators enables faster decision-making.
The result of this transformation is clear: customer service is no longer just a "question-answering" unit but has become the frontline representative of brand trust and efficiency. Beyond cost savings, SUPER 8 Studio's AI has redefined both the speed and warmth of service in customers' minds.
Beyond cost savings, SUPER 8 Studio's AI has redefined both the speed and warmth of service in customers' minds.
"SUPER 8 Studio is our partner walking side by side, driving innovation with expertise and comprehensively elevating efficiency."
— Global Smart Living Brand
For this global brand, SUPER 8 Studio evolved from a typical vendor to a co-growth AI partner. The AI implementation process redefined internal cross-departmental collaboration models：customer service, marketing, and management began sharing data and jointly optimizing communication scripts, forming a new culture centered on efficiency and innovation.
SUPER 8 Studio continues to accompany teams in fine-tuning models and expanding application scenarios, from customer service to internal training, from data integration to marketing automation, gradually realizing an AI-driven operational architecture.
As more international brands successfully implement AI through SUPER 8 Studio and reshape operational efficiency, business leaders still on the sidelines should realize: AI transformation is no longer an option, it's a survival condition.
AI has evolved from incomprehensible technology to an immediate force that creates competitive advantage. Now is the perfect time to partner with SUPER 8 Studio, enabling AI to truly operate, learn, and create value within your enterprise.